The Rolls‑Royce Design team has one aim: to produce the world’s best motor cars. Groundbreaking vision, cutting-edge engineering and the finest craftsmanship keep Rolls‑Royce at the forefront of automotive design – striving for perfection.
The only way to experience the power, effortlessness and sanctuary of a Rolls‑Royce is up close.
Dawn’s alluring presence is unmistakable, right from the very first encounter. Striking and assertive, its charm and charisma draw you in. With the top up, the mood is powerful. With one touch, its sensuous appeal is unveiled: the roof silently folds away, revealing a seductive interior.
Discover a shape that’s unmistakably Rolls Royce, whether the roof is up, down, or in motion. Classic design principles are coupled with the latest technology. Dawn’s dynamic angles and sleek surface create an elegant impression. The contemporary interior is crafted in anticipation of unforgettable moments between friends: a true four-seater, Dawn is an experience designed to be shared.
Designed to redefine boundaries, Wraith hosts the most powerful Rolls Royce engine ever. Wraith is an imperceptible force, inspired by the words of Sir Henry Royce: “Take the best that exists and make it better.” Unashamedly built to deliver, it challenges perceptions and offers the most dynamic driving experience in the marque’s history.
Alive with cutting-edge technology, Ghost is one of the most advanced cars ever built. The essence of simplicity with signature levels of luxury, Ghost and Ghost Extended Wheelbase forge a silent path of serenity with no ordinary power. Which leaves only one question: drive or be driven?
Extraordinary may be a high standard to set. But, in the case of Ghost, it is merely the benchmark. Advanced engineering and a host of hidden technologies make Ghost modern and dynamic. And its endless surge of power and whisper-quiet ride set it streets apart from other motor cars.
More than a colour, Black Badge is a statement for those who dare to be different. The iconic silhouettes of Wraith and Ghost are intensified by an arresting new aesthetic. Performance is heightened for a more dynamic drive. Inside, the technical interior cocoons you with a mysterious allure. This is Rolls-Royce adding a new dimension to luxury. The iconic Spirit of Ecstasy is now as dark as nightfall, her elegant figure the embodiment of a daring new attitude. Radiating confidence that demands attention.
A commanding presence, Phantom Family encapsulates contemporary luxury. Its signature design is complemented by modern features, with the potential to personalise it to the smallest detail. Born of the desire to build The Best Car in the World, Phantom is the result of complete creative and engineering freedom. When it came to designing the current Phantom Family, it’s fitting that the influence came from Sir Henry Royce himself: “Strive for perfection in everything you do. Take the best that exists and make it better. When it doesn’t exist, design it.” From that challenge, Phantom was born. And the result is the definition of automotive design and technological perfection.